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A marketing assistant job is an entry-level position that is an excellent opportunity to test the waters of a marketing career. An assistant is responsible for supporting the marketing manager in developing and implementing marketing plans for a company. The position involves significant multitasking while coordinating and communicating information throughout the marketing department.
The duties of this job cover a variety of areas within a marketing department. The assistant likely is responsible for monitoring marketing metrics and response data and communicating the information throughout the marketing department. Someone in this position will coordinate production with other departments within the company as well as with outside vendors, including print vendors and mail houses, ensuring on-time delivery and mailing of marketing materials.
A marketing assistant will often have a number of financial duties as well, including tracking and approving invoices, reporting expenses and documenting billing requests. Attention to detail is a key skill required in this position, both in financial responsibilities and in coordinating creative efforts. Assistants are often expected to track, schedule, and proof creative content between the writing and graphics departments and outside print or mail vendors.
Someone in this position might have the opportunity to perform some degree of market research. He or she might develop or update marketing presentations for both in-house meetings and outside meetings or proposals. Responsibilities might also include maintaining and managing data and product information, including brand and logo use and physical marketing materials.
Strong communication is a key component of being an effective marketing assistant. Someone in this position is likely to be responsible for coordinating details among team members across multiple in-house departments, including the creative, purchasing and accounting departments, as well as multiple outside vendors. An assistant often tracks the ordering and inventory of print materials and monitors schedules to ensure on-time mail dates, so effective organization and communication skills are a must for anyone contemplating this job role.
Marketing assistant jobs require a person who is comfortable juggling multiple responsibilities and supporting the efforts of several team members. The role is an excellent opportunity to learn marketing, because an assistant has responsibilities across many areas of the process. There typically is quite a bit of variety in this role, because the job description typically includes responsibilities for performing financial, creative, analytical, organizational, and communicative tasks.
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