Anon19132- I do not know the answer to your question, but I do know that long-term employees are vital to any business.
A start up business plan is important in order to insure the success of any new business. A business plan outline needs to include the projected expenses and the forecasted revenue projections.
A good strategic business plan needs to include information regarding break even points as well as a clearly defined target market.
The marketing business plan needs to include how you will attain clients for your new business. It includes determining advertising markets and required expenditures and frequency of proposed advertising.
Promotions also should be included in this aspect of the business plan. Will there be promotional items available as giveaways, or will there be a significant grand opening promotion? This is something to consider in the marketing plan.