Bhutan-I think that an example of a product that is mass marketed and applies to a wide variety of people is a DVD player.
DVD players can be found in virtually any big box retailer as well as an electronics store. They market these machines based on price because they are so readily available.
Buying a DVD player for $20 is not unheard of so most people look for the lowest possible price when buying these machines.
People that buy the Prada bag, however, will pay whatever price it is because they want to portray the image that Prada offers.
This brand wants a certain level of exclusivity and it maintains a very high price which consumers are very willing to pay.
This would not work with the DVD player because the DVD player is sold in so many stores that the consumer has many options when buying the product.
Deciding which stores will carry the product is also a business strategy planning idea that most firms have to consider before the item goes on the market and the business strategy implementation takes place.