I'm working for a software company and we are trying to develop more distribution channels for our products. Currently we make sales through our online site but we want to expand our product availability by making it available either through stores or telemarketing. Is either one of these known to be a more successful method of distribution than the other?
Customers can be resistant to new brand names in stores and it is also difficult to gain trust via phone to make a sale through telemarketing. Software can be a difficult item to market and I wonder which type of distribution channel would be best after an online store.
Does anyone have any advice?