infoshelter - I agree with you. I wanted to add that when I think of marketing myopia examples I always think of companies like Kodak.
Kodak’s focus on film instead of digital technology allowed Sony and Nikon to take over the digital technology market.
Now Kodak it playing catch up and trying to expand its market share by entering the current digital market.
If Kodak would have focused on what customers wanted instead of narrowly focusing on their current products they probably would have owned that market by now.