@ Alchemy- in some instances a business may have a lapse in the analysis process, failing to identify controllable forces that may influence the success of a business venture. This is especially true for ventures into foreign business environments. Many good ideas have failed because they overlooked the impact of one of those forces on their product.
An example would be the failure of Taco Bell in Mexico. Taco Bell is not particularly popular in Mexico because their marketing department ran the famous Taco Bell commercials with the Chihuahua. Many people in Mexico found this commercial series mocking and offensive, even though it was very popular in the United States. This gave people a negative image of the company that has stuck like glue.